TVBlog
I tuned in to "Hot in Cleveland" and "The Soul Man" for the live sitcom experience, and to see whether the live commercials would work (they did -- especially the … Read the whole story
TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. … Read the whole story
In the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the … Read the whole story
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
Century 21 is inviting YouTube visitors to fall in "puppy love" with their dream home. "It is a warm and endearing feeling from which … Read the whole story
Actress Cindy Lee Garcia is asking a federal appellate court to hold Google in contempt for allegedly allowing the film "Innocence of Muslims" to … Read the whole story
According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story
Voiceovers set up the joke with statements like, "You will never guess who's loving Taco Bell's new A.M. Crunchwrap." Then men from various geographic … Read the whole story
Taco Bell gives new meaning to 'afternoon delight.' A pet cloud dispenses Skittles. Let's launch! Read the whole story
During March Madness, Audi launched "Dues," a 60-second spot promoting its 2015 Audi A3 sedan. Read the whole story
Comcast launched "Whole New Day," a TV campaign to reflect the positive changes the company has made. The debut ad, "Reasons," stars comedian Jim … Read the whole story
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For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
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The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a … Read the whole story
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Advertisers and video providers, take note: The younger generation spends more screen time watching online video sources than TV, according to new data from … Read the whole story
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As the media industry continues to expand and transform, some truisms are beginning to emerge. Some are golden oldies that continue to guide us. … Read the whole story
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According to results from the AdReaction Report, Marketing in a Multi-screen World, from Millward Brown, a typical multiscreen user consumes 7 hours of screen … Read the whole story
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Local media is very similar to libraries. If someone dares even question asking both customers to leave a library an hour earlier to save … Read the whole story
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Has London really lost its creativity? Are agencies really out there just keeping clients happy -- and does that really stifle creativity? More to … Read the whole story
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The Pew Research Journalism Project's 2014 report sees a marked spike in online video news watching, but can't figure out where the profit is … Read the whole story
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Branded videos have been viewed more than 19 billion times since 2009, but last year was the first time the top 10 all had … Read the whole story
