Year after year, the annual Discovery Communications upfront event impresses me with the breadth of its offerings and the consistent bold moves that have come to define each of its … Read the whole story
In somewhat of a surprise move, David Letterman will leave his late-night CBS show next year -- one he has hosted for the last … Read the whole story
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
More TV network launches are coming -- thanks to the still evolving TV platform of local TV digital multicast signals. Bounce TV -- a … Read the whole story
Digital rights advocates, the American Cable Association, Dish Networks and a coalition of law professors are among a broad array of outside groups that … Read the whole story
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple TV and Chromecast, here's some promising news: A sharply increasing number of consumers … Read the whole story
Comic Jim Gaffigan is skeptical at first about improved customer service in new ads for Comcast from Goodby's New York Office. But he comes … Read the whole story
Madison Square Garden has sold a majority of its ownership in Fuse, its cable music network, to SiTVMedia, the parent of NUVOtv. For the … Read the whole story
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
Conde Nast is serious about this whole video thing. The high-end magazine publisher unveiled a new digital video channel for "Allure" and revealed plans … Read the whole story
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
All elements of the campaign are keyed to the concept of couples enjoying simple pleasures during "date nights," and conveying that Breyers Gelato Indulgences … Read the whole story
Voice-controlled devices seem like a good idea when you need to concentrate on other things -- like driving a car. But how much talking … Read the whole story
Verizon FiOS can now fill all your TV desires -- and then some: Its set-top-box DVR can now record 12 shows at the same … Read the whole story
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
It's Coke vs Pepsi -- and this time it's personal! Attention during the World Cup is at stake, but the big question is, do … Read the whole story
Apparently I've just answered a question nobody asked: Is it possible to be swayed by a food/beverage campaign if the product it promotes has … Read the whole story
According to new study results from Pew Research Internet Center, not only is there a gap between young and old in terms of Internet … Read the whole story