Seconds after CBS made the announcement last Thursday that David Letterman will be retiring in 2015, reporters and critics who cover television were madly tweeting their thoughts about who should … Read the whole story
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
Dollar volume for broadcast TV and radio station mergers and acquisitions climbed nearly 40% in the first quarter of 2014 versus the same time … Read the whole story
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser … Read the whole story
Hearst TV has adopted Anvato's technology for digital ad insertion technology in live streaming video at over 20 of its local TV stations, the … Read the whole story
The launch campaign for Wheat Thins Popped includes a humorous TV spot and a brand endorsement deal with TV personality Kelly Osbourne. The spot … Read the whole story
Days after Amazon's Fire TV launch, leaked documents show what Google's "Android TV" will include. Search, cross-screen seamless experience and recommendations will be key … Read the whole story
Google already has several back doors into the consumer's living room through television, but the next one will give it a clean line of … Read the whole story
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that … Read the whole story
Big announcements from JCDecaux and Amscreen today -- but when their scalable, nationwide screens begin taking larger, six poster digital adverts, will brands actually … Read the whole story
Every year, we see new creative trends emerge. In 2014, viewers have made it clear that they want as many tear-jerking videos as brands … Read the whole story