With every passing day, overnight ratings for broadcast series seem to mean less and less. Although DVR usage and VOD viewing have a lot to do with this, something I … Read the whole story
NBCUniversal could be selling some of its TV advertising inventory, as well as its digital advertising inventory, using programmatic or private exchanges for this … Read the whole story
Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms. Market research … Read the whole story
According to new research from Centris, 40% of pay-TV households said they would be likely to cancel their TV service and replace it with … Read the whole story
Video ad network Coull has introduced a new ad technology, dubbed the VAST-O-Matic, which it says converts traditional display ads to IAB-compliant in-video overlays. Read the whole story
Breakfast war ads continue between Taco Bell and McDonald's. Spider-Man dances with his baby self. Let's launch! Read the whole story
The latest John Muir Health "Be Heard" TV ads feature both adults and kids asking their doctors seemingly embarrassing health questions, while their M.D. … Read the whole story
The defunct cyberlocker Megaupload and its embattled founder, Kim Dotcom, were hit with a copyright infringement lawsuit this week by the Motion Picture Association … Read the whole story
Mobile TV is still the holy grail for many local TV broadcasters -- but the pace of that important media development is barely moving. Read the whole story
This summer, The CW, that little network owned by CBS, will debut "Backpackers." What will make this series a little different is that "Backpackers" … Read the whole story
People find out about the movies by going to Google and IMDB and YouTube for clips. MovieLaLa, a new social site officially debuting in … Read the whole story
In location-based video advertising, context is more important than content. There, I said it. I get flack every time I say that. There's this … Read the whole story