TVBlog
If what I saw last night was any indication -- and as a long-time supporter it pains me to say this -- there is simply no hope for Fox's "American … Read the whole story
Ending just a week of speculation, CBS today announced that Stephen Colbert, host of "The Colbert Report" on Comedy Central, will succeed David Letterman … Read the whole story
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
Speaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, … Read the whole story
"We thought it would be wonderful to have this creative metaphor [of] when everything works together, the world just sings," Rudy Wilson, vice president. … Read the whole story
"We found our consumers love loyalty, family and staying true to their words. Working with 20th Century Fox ... we had a chance to … Read the whole story
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most … Read the whole story
CARFAX is like TMZ when it comes to researching the history of used cars. Read the whole story
Wheat Thins launched "Air Chase," a TV ad promoting its Wheat Thins Popped crackers. Read the whole story
Disney-ABC Television's shifting of its senior executives continues with James Goldston becoming president of ABC News. Goldston, who had been senior vice president of … Read the whole story
- COMMENTARY
The Federal Communications Commission believes that each TV station license continues to be unique -- and specific. With that in mind, it has established … Read the whole story
- COMMENTARY
FilmOn X is asking the Supreme Court to side with the rival streaming service Aereo in its upcoming showdown with TV broadcasters. "Contrary to … Read the whole story
- COMMENTARY
If a brand isn't offering product videos on its website, it's missing a potential marketing and engagement opportunity. About 90% of consumers watch online … Read the whole story
- COMMENTARY
Havas Media's head of research, Joe Abruzzo, recently posted a really great analysis of broadcast and cable audiences. In it, he puts a new … Read the whole story
- COMMENTARY
A month ago, Honey Maid launched a campaign, "This Is Wholesome," that celebrates families of all kinds. Apparently its message of love and tolerance … Read the whole story
- COMMENTARY
While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area … Read the whole story
COMMENTARYTV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring … Read the whole story
- COMMENTARY
The consensus seems to be that this year's upfronts will see an increase in the number of deals struck on the basis of C7 … Read the whole story
