I'm wondering why the marvelous "Mom" is ending now, six weeks before the end of the "traditional" broadcast season. It would seem that a show like "Mom" -- which has … Read the whole story
With just about a month and a half left of the 2013-2014 TV season, NBC still sits in first place among key 18-49 prime-time … Read the whole story
Longtime Turner Entertainment Networks executive Steven Koonin, president of entertainment, is leaving to be the chief executive officer of NBA team the Atlanta Hawks. … Read the whole story
With a global audience of at least 700 million in 2006, the FIFA World Cup is one of the world's biggest sporting events. Now, … Read the whole story
Phoenix Marketing International will release findings this week from an online travel audit analyzing consumer sentiment about the most popular travel industry ads on … Read the whole story
AOL's Adap.tv on Friday announced a partnership with Integral Ad Science that will blend Integral's tech into Adap.tv's platform. The company announced the partnership … Read the whole story
While the fast-food marketer hopes its new Specialty Chicken product is a raving success, that's the name of its new campaign for it. The … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in … Read the whole story
The brand is backing the product with a campaign using the SAM acronym as a springboard for humorous, suggestive ads where SAM, because of … Read the whole story
It might seem like an obvious creative direction, but a TV spot breaking for Thompson's Water Seal is the first time the home improvement … Read the whole story
"This ... drives awareness of the new product and the need to take care of your dog's teeth the same way you do your … Read the whole story
The automaker says the effort will include TV spots based on the videos. There will be additional videos that speak more directly to the … Read the whole story
Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via … Read the whole story
Quiznos, the sub sandwich chain, is getting some notice for a video in which a Kevin Spacey impersonator does a stunningly real turn as … Read the whole story
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's … Read the whole story
Too many talk shows and not enough good guests? It's seems to be a growing supply and demand TV content quandary. More so with … Read the whole story
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story
The importance of the mobile experience in travel marketing can't be understated. As I've written about before, the inspiration to travel (and the need … Read the whole story
According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV … Read the whole story
Earlier this week I attended the Festival of Media Global in Rome, Italy, where I chaired all the sessions in a conference room aptly … Read the whole story
Can Taco Bell dethrone McDonald's in the world of fast food breakfasts? It's too early to tell if the Tex-Mex brand can snatch market … Read the whole story