TVBlog
When it comes to television dramas, nothing ignites an aging franchise better than a thoughtful, well-crafted cliffhanger. Conversely, a cliffhanger that feels forced or tacked on just for the sake … Read the whole story
AT&T has reached an agreement to buy the biggest satellite TV provider, DirecTV, in a cash and stock deal worth $48.5 billion. The deal, … Read the whole story
Looking to give more weight to its Nielsen Twitter TV Ratings service, the measurement company will release demographic data. The data will be delivered … Read the whole story
AT&T's $48.5 billion agreement yesterday to purchase satellite TV operator DirecTV and its 20.27 million U.S. video subscribers will provide a muscular competitor to … Read the whole story
AMC, which achieved acclaim for its original series -- "Mad Men," "Breaking Bad" and "The Walking Dead" -- has greenlit "All-Star Celebrity Bowling," "Visionaries" … Read the whole story
The cosmetic brand, part of LVMH, is known for its cheeky marketing approach. Now it's launching a new campaign, including its first broadcast work, … Read the whole story
"We're keeping the Cricket name, but we're changing the game," Cricket President Jennifer Van Buskirk tells "Marketing Daily." "This is a huge upgrade for … Read the whole story
Notes a GM spokesperson: "It's a creative way to express the fact that the next-generation Escalade is significantly upgraded, especially the interior. And it's … Read the whole story
La-Z-Boy has launched a new collection of furniture, Urban Attitudes, which is geared toward people living in tiny city apartments. City dwellers can have … Read the whole story
- COMMENTARY
Everybody is buzzing about AT&T's proposed $49 billion acquisition of DirecTV, but now is a good time to remember that just a few weeks … Read the whole story
- COMMENTARY
Digital over-the-top distributors of TV channels and content may be able to please even more consumers by catering to their a la carte desires. … Read the whole story
- COMMENTARY
Months of whisperings and public murmurings have finally led to the unveiling of Amazon's over-the-top (OTT) device, the fireTV. Myriad of articles have focused … Read the whole story
