For more than a decade, the final days of the "traditional" broadcast television season -- as well as the final few days of the all-important May sweeps -- have been … Read the whole story
An explosion of marketers' messaging from TV, radio and online platforms doesn't necessarily mean they receive full -- or even half of -- consumers' … Read the whole story
A recent Federal Communications Commission study says the average expanded basic TV package grew 5.1% to $64.41 for the 12 months ending January 1, … Read the whole story
The agency and several partners, including author Steven Kotler, are developing the bestselling book into several pieces of content for TV, film and digital. … Read the whole story
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
Heineken Netherlands is a sponsor of the Netherlands national football team and very proud of its Dutch heritage. A 60-second ad celebrates the country's … Read the whole story
Stations and distributors want more say in program decision-making, and are being outspoken about it. Peter Liguori, chief executive officer of Tribune, says he's … Read the whole story
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and … Read the whole story
When it comes to publishers, some may think of The New York Times as the father of native content. Meredith Kopit Levien, EVP of … Read the whole story
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that … Read the whole story