Countless critics have already filled their columns with praise for "Waterloo," the midseason finale of AMC's "Mad Men" and an episode so rich with plot, character advancement and remarkable dialogue … Read the whole story
More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's … Read the whole story
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of David Cooperstein as chief marketing officer. He was previously vice president, practice leader … Read the whole story
The mountain man is a new character for Coors Light Canada. Although the 60-second online spot can't guarantee that drinking Coors Light and embracing … Read the whole story
Mini-Abe is back as the pint-sized brand ambassador for the Illinois Office of Tourism. And this time, he's a man after my own heart... … Read the whole story
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
Watch a commercial for a show -- and then click on that ad to watch it? Sounds easy enough -- actually, pretty obvious. Peel, … Read the whole story
At the NewFronts earlier this May, we saw many media companies show off their best new online video offerings. The media industry knows that … Read the whole story
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadia. This World Cup is going to be the first major sporting spectacle … Read the whole story
One thing's always bugged me the most in industry conversations about digital ad fraud. I mean, yes, finally, we're having those conversations, and that's … Read the whole story