Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story

While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story

"Most consumers are concerned it's going to result in a worse situation for them," Delara Derakhshani, policy counsel for Consumers Union, tells "Marketing Daily." … Read the whole story

The campaign, via agency of record RPA, puts the focus on the car's practical flexibility, pretty much a closer/non-starter for younger buyers who pretty … Read the whole story

It features an all-African American cast, except for the William Devane-esque villain and the errant thug. The campaign includes an assist from Terry King, … Read the whole story

This week, Hearst Magazines revealed plans to raise the rate bases for HGTV Magazine and Food Network Magazine beginning early next year, reflecting the … Read the whole story

The global media push makes sense because Chevrolet is leveraging the world popularity of the series (it's the 13th highest-grossing franchise) to tout global … Read the whole story