TVBlog
FX's "The Strain" is likely to be the biggest television event in a very eventful summer. Those who haven't read the books and don't know the story are in for … Read the whole story
In a deal that came down to the wire, the Fox Television Stations announced an agreement with Nielsen to renew a long-term local TV … Read the whole story
"We do believe there's a tremendous amount of opportunity. With all of its exposure, Aereo gave a boost to the antenna category in general," … Read the whole story
The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story
The new effort, which will begin running in print, TV, digital, social, and outdoor in August, replaces "Go Forth," the long-running Wieden + Kennedy … Read the whole story
GEICO has launched a pair of TV ads as part of its "Did you know" campaign. The first ad, "Kenny," illustrates how typical and … Read the whole story
- COMMENTARY
I stopped keeping track of Nielsen stalking horse stories a long time ago. When I first started covering this business in the early 1980s, … Read the whole story
COMMENTARYAmbitious in its aim to put devices first in its video production and distribution strategy, 120 Sports lets us ponder in what directions mobile-centric … Read the whole story
- COMMENTARY
My first "Beyond Viewability" post talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and … Read the whole story
- COMMENTARY
You'd think that the more ways there are to watch TV the happier you'd be, but you'd be wrong. If anything, more choice creates … Read the whole story
- COMMENTARY
The topic of programmatic television came up in an Adweek Q&A with Marianne Gambelli, EVP and chief investment officer at Horizon Media and former … Read the whole story
- COMMENTARY
July 1 is the day the MRC's viewability standards for online video went into effect, which might have been a better story if it … Read the whole story
