Television News Daily
Monday, July 14, 2014
  • FirstBank Enlists An Amish Spokesman

    "Most banks have a mobile banking app. We wanted to illustrate that FirstBank's is very user-friendly and convenient. Customer adoption of the app has … Read the whole story

  • TV Viewers Happily Indulge In Binge Watching

    Research says 63% of TV viewers 18+ have watched at least three or more episodes of the same TV show in one sitting. Some … Read the whole story

  • Media Deals Decrease In Number, But Rise In Value To $49B

    The media and marketing industry in the first six months of 2014 witnessed fewer media deals -- but with higher overall value versus the … Read the whole story

  • NEW! Netflix Channels Old-School TV and Movie Plots In Latest TV Campaign

    The latest three ads in Netflix's "You Gotta Get It, To Get It" campaign reenact popular scenes and plotlines from popular movies and TV … Read the whole story

  • How Programmatic Can Amplify Your TV Buys

    Programmatic buying has some seriously untapped creative potential, and the possibilities of targeting TV audiences online provide a great illustration of that potential. Read the whole story

  • Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge

    In one survey of users, most said they preferred the transparency of banner ads on a site over the squishy labeling and sourcing of … Read the whole story