FX made big news yesterday with the official announcement that it has renewed its critically acclaimed spring franchise "Fargo." In making the announcement, FX revealed that "Fargo" Season Two will … Read the whole story
Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally … Read the whole story
Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that … Read the whole story
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has concluded, as the U.S. District Court in Manhattan tossed most of TRA's … Read the whole story
Comcast's NBCUniversal unit barely pulled in the same revenues as a year ago for its second-quarter results -- partly due to its lower-performing filmed … Read the whole story
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its … Read the whole story
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the … Read the whole story
Virtually all pre-upfront TV advertising market estimates pointed to lower advertising dollars for the broadcast networks. That was almost a given. But now The … Read the whole story
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing … Read the whole story
Its name suggests otherwise, I know, but the viewability problem is supposed to get smaller, not bigger. Half a year later -- half a … Read the whole story
Everybody seems to use YouTube to market to young adults, but some merchandisers obviously are missing some of the fine points. Target's new YouTube … Read the whole story
Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The … Read the whole story
Unless you're from Miami, you probably found the San Antonio Spurs' systematic dismantling of the Miami Heat in the 2014 NBA Finals to be … Read the whole story
I wonder how many people are driving a car in a color they like, or just one that was on the car lot. No … Read the whole story
Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is … Read the whole story