The streets of San Diego's Gaslamp District are teeming today as thousands of fan boys and fan girls descend on the city for the show business extravaganza known as Comic-Con. … Read the whole story
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit. It will focus … Read the whole story
Smart TVs will represent 54% of all TV shipments next year, 63% in 2016, and 73% in 2017. Streaming devices -- those separate devices … Read the whole story
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter … Read the whole story
Subaru is launching a new campaign for the new 2015 Legacy, the automaker's mid-size car. The effort adheres to Subaru's brand proposition that its … Read the whole story
User price increases for digital video? No problem -- for Netflix. The content provider reached 50 million worldwide subscribers in the second quarter, including … Read the whole story
The battle for consumer attention isn't getting easier. TV is still as popular as ever, but rather than tuning out commercials to grab a … Read the whole story
MediaPost's Wayne Friedman quantifies the early shifting of budgets to online video in his recent article on this year's decline in cable as well … Read the whole story
Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI Read the whole story
Kleiner Perkins's Mary Meeker recently released her annual Internet trends report, and of the many emerging behaviors described, there's one that brands have already … Read the whole story
Aereo might have been shot down by the Supreme Court, but the startup isn't yet ready to close up shop. Not only is Aereo … Read the whole story
The 2014 FIFA World Cup has come to a close, much to the disappointment of global soccer fans, but not for Germany, who walked … Read the whole story
It's ridiculous to even try to get your arms around multi-channel networks like Fullscreen, which may oversee something like 15,000 YouTube channels. Whatever. . … Read the whole story