TVBlog
"Outlander" is full of life right from the beginning, even if it is in no rush to tell its story or startle its viewers. It seems to go against almost … Read the whole story
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst. Pivotal Research … Read the whole story
Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is … Read the whole story
CBS anticipates more than three-quarters of its advertising deals will be pegged to C7 metrics during next year's upfront advertising marketplace. For the second-quarter … Read the whole story
E.W. Scripps posted higher revenues -- mostly due to TV stations -- but an overall net loss in its second-quarter reporting period. Revenues grew … Read the whole story
Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective … Read the whole story
The History Channel has announced the launch of Planet H, a brand extension targeting kids ages seven to 11. Developed by History and its … Read the whole story
YouTube continues to step up its wave of buyouts with the acquisition of Directr, a small video editing company supporting a mobile app that … Read the whole story
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Everyone's getting excited for the Fall TV Season, but is that really what we should be calling it? These days, a better term might … Read the whole story
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When a phrase like "programmatic advertising" takes hold - just as "the Internet" took hold in the '90s - it tends to be wrapped … Read the whole story
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Everyone keeps asking who might bid for Time Warner now that Rupert Murdoch is, for the time being, out of the game. Consider this, … Read the whole story
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"Rainbow Brite," "Sailor Moon," "Powerpuff Girls," "The Magic School Bus," "Teenage Mutant Ninja Turtles"-though this may sound like a greatest kid's TV hits of … Read the whole story
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Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering … Read the whole story
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Decider.com, a new Website from the New York Post's digital arm, has this great idea: Trying to guide viewers to the myriad (and confusing) … Read the whole story
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According to the Content Marketing Institute, 93% of B2B marketers are engaged in content marketing, while 90% of B2C marketers say they have embraced … Read the whole story
