Last week I offered thoughts and observations on new series set to debut this fall on ABC, CBS and NBC. Here's a quick take on the freshmen shows coming to … Read the whole story
Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or … Read the whole story
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
NBC is putting a lot of marketing resources -- and money -- behind "The Blacklist" for next season. The big-rated drama was a key … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
MiTu, a digital video production company and network targeting Hispanic millennials, has entered into a multiyear collaboration with Televisa, a Mexican media company based … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
"National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," Alex Magin, vice president of marketing at … Read the whole story
TBWA beat out BBDO's "Childlike Imagination" for General Electric, Wieden+Kennedy's "Possibilities" for Nike, and two spots by Anomaly for Budweiser, "Puppy Love" and "Hero's … Read the whole story
Seems like a broken record now: MTV's "Video Music Awards" are nearly upon us (August 24) and everyone wonders how the big renegade TV … Read the whole story
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
Wywy has created a second screen ad solution that puts inexpensive banner ads for a brand on whatever Internet site I'm on. That's based … Read the whole story
Xbox Entertainment Studios looked just like a content-provider. How come it didn't make it? One analysis says it's because while it has lots of … Read the whole story
Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of … Read the whole story
In contrast to the common-sense, midwestern values projected by former CEO Dan Hesse in Sprint's commercials, T-Mobile CEO John Legere has created a brash, … Read the whole story
During the Aug. 3 broadcast of the pre-season opener game between the Buffalo Bills and New York Giants, players and coaching staff could be … Read the whole story
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story