Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during a week when people are thinking … Read the whole story
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links … Read the whole story
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The … Read the whole story
A new campaign uses only the brand's bottles, bottle caps, and tea as the campaign's music. Read the whole story
In a fractionalizing media world, those with sustaining leverage, might now realized they have a big card to play. Take the NFL and the … Read the whole story
Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the "click-to-play" constraints of pre-roll and … Read the whole story
Innovid just released data that suggests pre-roll ads placed before videos in the same basic ballpark have a better engagement rate. Except when they … Read the whole story
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette … Read the whole story