The fourth and final season of "The Killing" may turn out to be the best original production yet from industry agitator Netflix. If nothing else, it is turning out to … Read the whole story
L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination … Read the whole story
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financial results, announcing that it pulled in $28.7 million in revenue -- up … Read the whole story
"There's joy in the preparation for game day, and Coke Zero provides fans the uplift they need to support their team throughout the season," … Read the whole story
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live … Read the whole story
Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its … Read the whole story
The Ck one brand -- which celebrates its 20th anniversary this year -- already has a strong millennial following, which relies heavily on social … Read the whole story
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. Read the whole story
Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch! Read the whole story
Sometimes, you just want to pretend the world of economic turmoil and terrorism doesn't exist, that health care is affordable and the middle class … Read the whole story
Minteye is marketing an ad format that allows consumers to slide a bar to skip the pre-roll, but as the firm is discovering, the … Read the whole story
The console gaming industry had its ass handed to it by mobile. One EA exec recently admitted that game companies asked for too much … Read the whole story
Marketers spent the most on mobile RTB campaigns between 7 p.m. and 9 p.m. (ET) last quarter. This indicates that "prime time" for mobile … Read the whole story
Online video company Netflix is asking the Federal Communications Commission to put the kibosh on Comcast's proposed $45 billion merger with Time Warner Cable. … Read the whole story