Friday, August 29, 2014
  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • FilmOn Appeals Contempt Finding In New York

    Streaming video company FilmOn is appealing an order holding the company in contempt and directing it to pay around $150,000 in sanctions and legal bills. The contempt dispute marked the most recent battle in a fight dating to 2010, when a coalition of broadcasters first sued FilmOn. ...Read the whole story

  • Mag Bag: Meredith, Net2TV To Launch 'BHG' Streaming Show

    Meredith Corp. is partnering with Net2TV to launch a new streaming on-demand TV show, based on the Better Homes and Gardens brand. The new 30-minute program, which premiered August 27, will air twice a month and is available to viewers with Internet-connected televisions. ...Read the whole story

  • Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process

    Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us to work directly with existing and new suppliers with real-time access to TV ad inventory, for reduced costs and improved buying processes," stated Andrea Marder, VP of global media planning and buying at Mediassociates. ...Read the whole story

  • 'Sesame Street' Launches Cookie Monster App

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills. ...Read the whole story

  • Puma Adds New Channels To Its 'Forever Faster' Campaign

    The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. ...Read the whole story

    Around The Net

    • Consumers Want News On Phone; TV Must ChangeThe Guardian

      As consumers increasingly demand immediacy and relevance, as technology demands investment, it seems unlikely that spending upwards of GBP60m a year on a closed, satellite infrastructure that delivers the news - late - to 1% or 2% of the available audience will remain a sensible use of resources. Managing the transition away from that expensive infrastructure to a low-capital digital future is the hardest task. Starting from scratch with minimal physical overheads is easier than weaning an organisation off printing presses or TV transmitters. ...Read the whole story

    • Rovio CEO Stepping Down; Time For 'Angry Birds' to Rebuild The Nest StreamDaily

       Mikael Hed, his "Angry Birds" success established, will step down as Rovio Entertainment’s chief executive next year. Pekka Rentala replaces him. ...Read the whole story

    Nikki, You're So Fine

    Back in October of 1997, the television business was abuzz with a quote about then-NBC Entertainment President Warren Littlefield, attributed to his predecessor, Brandon Tartikoff. The quote appeared in a Nikki Finke-authored piece for Esquire. "You ...More

    • The Amazon Prime Pilot Parade Begins Anew

      The Amazon Prime bake-off is back. As it has done before, the online pay service is offering subscribers five new series pilots they can vote on. It's a self-service programming department, practically! But seriously, Amazon is ...More

    • Why Aren't More Hispanic Shops In Adland's Vanguard?

      Perspective is everything, I suppose. I began to appreciate how difficult clients have it, as most of them come from the general market as I do, and, like I did, they have to confront their own ...More