CBS Daytime legend Bob Barker returned to the network's glitzy soap opera "The Bold and the Beautiful" last week to continue a very serious story line that started back in … Read the whole story
Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is … Read the whole story
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner … Read the whole story
Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which … Read the whole story
About 85% of U.S. households have some form of pay TV service -- a percentage that has slipped over the last four years. Leichtman … Read the whole story
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
As part of its broader social marketing strategy, Netflix is now encouraging users to recommend particular TV shows and movies to friends and family … Read the whole story
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are six 45-second videos about 11 former Heisman winners living in the fictive house, … Read the whole story
Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or … Read the whole story
Television advertising is the standard bearer for "traditional" trading, but marketers are rapidly introducing new technologies to make TV ad-buying new again. How well … Read the whole story
Netflix has announced that it will allow users to discreetly recommend films to their friends on Facebook -- a kind of interactivity that makes … Read the whole story
Today I am channeling my "inner Milennial" by doing an exercise to determine what would be a more financially responsible choice for my personal … Read the whole story
Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been … Read the whole story