I got a bit of a lift earlier today from all the publicity NBC is suddenly generating about its upcoming live musical "Peter Pan," slated to be telecast on Dec. … Read the whole story
Local media spending will increase only about 2% to $140.7 billion in 2015 from an estimated $138 billion this year, according to a new … Read the whole story
Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment brand has struck a major deal with NASCAR to take over the title … Read the whole story
Amazon Fire TV is expanding to the United Kingdom and Germany, the online retail giant announced today, five months after the set-top box went … Read the whole story
Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chicken chains enjoyed 5.1% sales growth last year, versus 3.9% for all types … Read the whole story
Months after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which … Read the whole story
The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story
Tribune's Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its … Read the whole story
NFL players definitely have a sweet tooth. When Johnny Manziel is hungry, he goes from Johnny Football to Johnny Jamboogie in the latest "You're … Read the whole story
What's scarier: drinking in the dark or drinking from a talking water fountain? Let's launch! Read the whole story
CP+B launched "Most Valuable Players," the first TV spot for NBA 2K15, the latest version of the NBA video game simulation series. The game, … Read the whole story
Nature Valley has launched a sweet two-minute online brand video that follows a group of children from the Boys & Girls Club in Canada … Read the whole story
U.S. box office revenues from May 2 through Labor Day were the lowest in eight years and down some 15% from 2013. Revenues were … Read the whole story
Netflix deserves a lot of praise for today for very publicly acknowledging that its previous strategy of filling the Facebook pages of subscribers' friends … Read the whole story
The 2014 NFL season officially begins this week with a Thursday night broadcast on NBC - the Sunday Night Football network. However, after that … Read the whole story
Major League Baseball games are too long -- boring some people. Should the games be shorter, there would be an upside (or downside, depending … Read the whole story
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story