The 2014-15 television season doesn't officially begin until September 22, and already it has yielded its first apparent fail: Fox's reality series "Utopia." Given the intended scope of this series, … Read the whole story
Sony's new "cloud-based" Internet delivered TV service has struck a deal to carry 22 Viacom networks. Viacom says it is the first agreement to … Read the whole story
Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduced its outlook for 2014 ad spending, another -- Dentsu Aegis Network's Carat … Read the whole story
Programmatic video ad tech company Tremor Video this week announced the appointment of Laura Buchman as VP of publisher sales. She will oversee publisher … Read the whole story
Honda's agreement with ESPN ties with the automaker's Honda Stage music platform that launched earlier this year. The campaign centers on college football and … Read the whole story
Telemundo is embracing both traditional and nontraditional media to promote its newest reality show, "Yo Soy El Arista" ("I am the Artist"), premiering Sunday, … Read the whole story
The video was shot in a Texas Target. The neighbor is Rob Huebel, who appears in "Funny Or Die" regularly, and was featured in … Read the whole story
Land Rover wants to send you to outer space. Gillette razors tickle the ivories. Let's launch! Read the whole story
Football, the biggest sport in the U.S., continues to bring in major ratings via gridiron action on the TV screen. But some off-the-field activity … Read the whole story
Elizabeth Wilner, senior vice president of political advertising for Kantar Media Intelligence, predicted that $2.4 billion in political advertising will be spent on broadcast … Read the whole story
Apple's live event this week was as magnificent as expected, with the new Apple Watch receiving a standing ovation. It's a testament to the … Read the whole story
Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but … Read the whole story
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives … Read the whole story
The TV networks spend upwards of a billion dollars every year to get viewers to watch their shows. Surprisingly, almost none of that can … Read the whole story