More than any documentary or news program that I can think of, this replay that runs for three hours and six minutes immediately transports me back to the experiences of … Read the whole story
TV networks' weak upfront advertising market was a mixed bag for the business -- but not all that bad for CBS, according to Les … Read the whole story
Specific Media has beefed up its TV audience targeting platform with the addition of audience data from media research firm Kantar Media and media … Read the whole story
Growing numbers of younger digital, multiscreen TV-video users have a strong preference for live TV -- as well as higher network brand loyalty. A … Read the whole story
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story
The awards, which focus on advertising effectiveness, have new categories for campaigns that scored during the 2014 World Cup and Olympics competitions. There's also … Read the whole story
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
Zillow is increasing its ad budget for its current campaign with the launch of the fourth TV spot in its current campaign. The original … Read the whole story
Rosetta Stone has launched a 60-second ad that targets Millennials by illustrating the advantages of learning a new language. "Create a Smaller World" depicts … Read the whole story
Even Peyton Manning can't avoid getting an advertising jingle stuck in his head. Manning stars in the latest ad for Nationwide that debuts the … Read the whole story
The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims … Read the whole story
Lately U.S. TV viewers not only have to negotiate a blithering array of new media and video from all platforms, but an increasing number … Read the whole story
YouTube has nearly 20% of the online video market, but lots of its short, irrelevant videos don't sell anything at all -- so eMarketer … Read the whole story
In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. … Read the whole story
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have … Read the whole story