Has the life of the advertising executive always been a tough one -- one so demanding that it even prevents spending time with one's children? According to a storyline in … Read the whole story
More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story
Although the numbers are still relatively small, slightly more U.S. pay TV consumers are strongly considering "cutting the cord" -- canceling their pay TV … Read the whole story
Google's YouTube will generate an estimated $1.13 billion in revenue from video advertising this year -- up 39% from last year, per research firm … Read the whole story
As disenchanted fans and committed critics alike excoriate the National Football League on social media, and media outlets continue to probe what its officials … Read the whole story
John Esposito, president of North America at Stoli Group U.S.A., tells "Marketing Daily" that the underlying tactic is to reach Millennials with social. "It's … Read the whole story
GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video … Read the whole story
Despite growing pay TV and other OTT services, consumers always believe a lot of TV is still "free" -- especially when it comes to … Read the whole story
IKEA's growth in the U.S. happened to coincide with my buying-stuff adolescence. I was on my own for the first time and, for reasons … Read the whole story
Digital demand-side platforms (DSPs) have set the bar for what today's media planners and buyers require. Intuitive user interfaces, easy application of first- and … Read the whole story
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have … Read the whole story