This column marks the end of my year writing the daily MediaPost TV Blog. Given the perpetual advances in digital technology, changing consumer tastes and lifestyles, demographic shifts and so … Read the whole story
Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV … Read the whole story
It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain … Read the whole story
CBS' new NFL "Thursday Night Football" series performed well in viewership for its first game -- as well as for advertisers. Preliminary Nielsen results … Read the whole story
Comcast and Univision Communications have struck a long-term deal for the distribution of the Spanish-language Univision Deportes Network. Comcast will deliver Univision Deportes to … Read the whole story
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplace, a pilot program that was first announced in May. Other participants on … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
A lot has been made of the Baltimore Ravens' Ray Rice travesty -- with a hint that the NFL might have been covering up … Read the whole story
According to Ooyala's Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video … Read the whole story
According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, … Read the whole story