"The View" is nothing if not personal. "Like bad gas, we have returned!" Whoopi Goldberg declared in one of the show's earthier moments Monday morning as she ushered in its … Read the whole story
Summertime for TV networks can still be rough for broadcast TV networks -- even with new fresh programming. But now some cable networks are … Read the whole story
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The brand … Read the whole story
Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-year veteran, who most recently was executive vice president of network entertainment sales … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that … Read the whole story
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned … Read the whole story
Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on … Read the whole story
Barb Rechterman, GoDaddy's chief marketing officer, tells "Marketing Daily:" "Running your own company is hard. We wanted to embrace the honesty of their days … Read the whole story
Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They … Read the whole story
As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially … Read the whole story
Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to discover … Read the whole story
The main bookmakers have come together to form the Senet Group, gambling's equivalent of the drinks industry's Portman Group. The 9 pm watershed on … Read the whole story
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story
With the evolution of new video platforms such as Vine and Instagram, the ability to skip an ad after five seconds on YouTube, and … Read the whole story