What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to begin officially next week (and already … Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
Three successful college football players who flopped in the NFL poke fun at themselves in an ad for DISH. The brand's anywhere app allows … Read the whole story
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
UGG Australia launched "This Is UGG," a global brand marketing campaign starring Tom Brady. The first ad, "Time Out," is a sweet spot that … Read the whole story
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for … Read the whole story
A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into … Read the whole story
Smart TV - Internet-connected TV sets - will continue to increase in worldwide use, as well as stand-alone Internet set-top-video box devices. By 2020, … Read the whole story
When networks begin folding in tablet and iPhone TV viewership this season, suddenly they will gain thousands of "new" viewers, and younger ones too. … Read the whole story
Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to discover … Read the whole story
Thirty seconds no longer provides advertisers with sufficient time to achieve their objectives. There are several key factors that are making longer-length commercials necessary. … Read the whole story
As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially … Read the whole story