It would qualify as a pretty big TV story if TV's highest-rated show was threatened with extinction because of the off-screen misbehavior of one or more of its stars. The … Read the whole story
In an effort to tout a fuller picture of the health of its TV shows, CBS says it will release live program plus seven … Read the whole story
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets -- … Read the whole story
TVGN, the CBS Corp. and Lionsgate jointly owned cable network, will get a new network name -- POP -- furthering its transition from the … Read the whole story
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of … Read the whole story
Adaptive Media, a supply-side platform (SSP), this week announced the launch of a video ad management platform for publishers, dubbed Media Graph. Read the whole story
First off, women born between 1946 and 1964 disagree that they are behind the times and feel disengaged from pop culture. Seventy-one percent of … Read the whole story
Phoenix Marketing plans to release research that proves advertising messages must move and inform consumers with one simple message prior to a purchase. The … Read the whole story
Down-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital giants such as Apple and Google, according to Landor's 2014 Breakaway Brand Study. … Read the whole story
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En … Read the whole story
For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from … Read the whole story
Advocacy group Public Knowledge is warning the Federal Communications Commission that AT&T's proposed $49 billion merger with DirecTV would give the company a big … Read the whole story
When networks begin folding in tablet and iPhone TV viewership this season, suddenly they will gain thousands of "new" viewers, and younger ones too. … Read the whole story
This just in: Consumers really watch a lot more TV on great big sets than they do videos on smartphones or tablets. And although … Read the whole story
There really needs to be a new definition of a hit show -- primarily because they don't really exist anymore. Perhaps an "ok" show … Read the whole story
As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, … Read the whole story
Oy vey. Vendetta Studios, a full-service advertising and production company, announced that they will be launching as the first company to specialize in Vine … Read the whole story
Years ago, I represented something called "The Widescreen Film Festival" at the Carpenter Performing Arts Center in Long Beach, Calif. When the organizers approached … Read the whole story