It's a brooding, eye-catching show with its cinematic depiction of the fictional Gotham City as a dark, dangerous, decaying, trash-strewn place -- like the way New York was once depicted … Read the whole story
Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed … Read the whole story
ExtendTV, a company founded one year ago to help local businesses reach audiences via video advertising, on Tuesday announced its official launch and unveiled … Read the whole story
A trio of media and marketing veterans has formed a new firm to advise big media brands on digital and social media strategy, as … Read the whole story
A story in the Sept. 22nd edition of Real-Time Daily ("Now TV Viewers Can Be Targeted Based On Clicks, Or Mortar") incorrectly reported that … Read the whole story
On the eve of the start of the TV season, CBS launched the new drama "Madam Secretary." Nielsen preliminary results show a 2.0 rating/5 … Read the whole story
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon … Read the whole story
State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of … Read the whole story
Just as we are approaching a moment where the term "digital media" is pleonastic, we may also be arriving at a place where social … Read the whole story
Like most red-blooded Americans, I have a long history of disdain for commercials. But several things happened this summer to make me question if … Read the whole story
You can pay bills online, watch animals in the wild online, see cats play, go to a live lecture at university, watch an operation … Read the whole story
Most marketers are eager to engage teens and win them over for years to come. Many, however, are baffled when it comes to using … Read the whole story