TVBlog
The verdict on "How to Get Away with Murder" is: guilty -- by reason of absurdity. Once you start piling on the secrets and shifting back and forth in time, … Read the whole story
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on … Read the whole story
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season. The network says … Read the whole story
Outside of cities, awareness of the brand is still "quite low," and television is the logical channel to "connect the dots across the country" … Read the whole story
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created … Read the whole story
StubHub's beloved Ticket Oak promises only good surprises at checkout in a Halloween-themed TV spot running on ESPN's "Monday Night Football," "NFL Sunday Ticket," … Read the whole story
When I watched this ad, I thought it was selling a fashion brand or maybe a luxury perfume. A new hotel in Vegas was … Read the whole story
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Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble … Read the whole story
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If TV advertisers don't have enough to worry about -- with more viewers avoiding commercials and increased media fragmentation, -- now there's Operation Full … Read the whole story
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Looks like cable operators will need a new excuse for slow adoption of TV Everywhere, because it turns out consumers are doing just fine … Read the whole story
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Netflix users really use their subscription. Streaming has increased dramatically, and now the average user watches 46.6 hours a month, according to company stats … Read the whole story
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Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
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For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story
