Those of us who are familiar with the FCC's history in the enforcement of "content" regulations don't really expect the commission to come out with a ruling banning the word … Read the whole story
In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads … Read the whole story
NBCUniversal has realigned cable networks and top executives in the formation of its new lifestyle group of cable networks. Heading up the group will … Read the whole story
With the season only a week old, ABC claims to be top network among higher-income TV viewers -- when it comes to regular scheduled … Read the whole story
According to new research from Extreme Reach, political advertising in Q2 delivered 77% of its ads in HD, the highest rates among all categories … Read the whole story
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make … Read the whole story
Video was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an … Read the whole story
New discovery: You can fast-forward through video-on-demand programming, at least on some networks. For example, I happily fast-forwarded through VOD episodes of the TBS … Read the whole story
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question … Read the whole story
Do you want an ad that's shared and passed around and talked about, even if that means the consumer is happy and entertained but … Read the whole story
There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together … Read the whole story