TVBlog
National Geographic Channel has booked The Ice Bar for a party to promote two of its Alaska reality shows -- "Ultimate Survival Alaska" and "Life Below Zero" -- and intends … Read the whole story
In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story
Many networks increased their commercial advertising inventory in the third quarter to what is anticipated to be slightly higher revenue in the period. Broadcast … Read the whole story
Nielsen says a software glitch resulted in some TV ratings being attributed incorrectly among broadcast and syndication programming since March. But the TV measurement … Read the whole story
The two big broadcast networks on Thursday -- CBS and ABC -- remain in their No. 1 and No. 2 positions, although at somewhat … Read the whole story
Millennial moms tend to have higher rates of device ownership than average, with 85% having a smartphone and 43% a tablet in the U.S. … Read the whole story
As it doubles down on digital, the WWE has named Lou Schwartz as its new Chief Digital Officer. He will also be expected to … Read the whole story
The campaign coincides with People's 40th anniversary launching the week of October 13th and includes national TV, print, and digital. There's an overarching :30 … Read the whole story
In one of the spots, as the camera follows a contractor in a worker's florescent vest as he strolls through a work site to … Read the whole story
- COMMENTARY
Where's the growth going to come for broadcast networks? In the past, many analysts said they should look to new shows. But it's a … Read the whole story
- COMMENTARY
The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership … Read the whole story
- COMMENTARY
We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding … Read the whole story
- COMMENTARY
Tubular Labs studied 160 million video users over a year-long period (September 2013-September 2014) and found fascinating insights about who's watching what kind of … Read the whole story
COMMENTARYTwo of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story
