TVBlog
Suddenly, the future of race relations in the United States is in the hands of Bill O'Reilly and Jon Stewart, even though their "debate" on the subject last week was … Read the whole story
On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, … Read the whole story
Just about a month into the new TV season and networks are settling into a predictable outcomes -- especially on Thursday night. CBS again … Read the whole story
A new study says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video … Read the whole story
Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 … Read the whole story
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calendar, which looks at data from September and ranks 315 audience segments based … Read the whole story
Following its spin-off from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20. "Outfront … Read the whole story
- COMMENTARY
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution … Read the whole story
- COMMENTARY
Time for another talk with branded entertainment TV professionals. My nine-year old daughter is now booing a segment on NBC's "The Voice in which … Read the whole story
- COMMENTARY
The original version of Aereo struck out at the Supreme Court, but the company still might be able to reinvent itself -- with some … Read the whole story
- COMMENTARY
As technology advances rapidly in the mobile sphere, we'll see more tailored, optimized content delivered in real-time on broadcast mediums. Partnerships and collaborations will … Read the whole story
Ad folks, want to make sure your socially conscious message gets heard? Start with a "spoonful of sugar." Yes, the one Mary Poppins famously … Read the whole story
- COMMENTARY
"It is difficult to get a man to understand something, when his salary depends on his not understanding it." -- author Upton Sinclair. This … Read the whole story
COMMENTARYMarketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by … Read the whole story
- COMMENTARY
Everyone seems to be cheering yesterday's announcement by HBO CEO Richard Plepler that, starting next year, its content will be available as a standalone … Read the whole story
