I hereby declare myself the first to recognize the arrival of a new programming trend. In a word: Nuns. The first and most solid evidence that TV has identified the … Read the whole story
Time Warner Cable continues to lose steam with its video business, but its broadband consumer business is paying off. The company reported that third-quarter … Read the whole story
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning … Read the whole story
Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for … Read the whole story
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha … Read the whole story
Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. … Read the whole story
Samsung's curved UHD TV is stunning. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a … Read the whole story
With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name … Read the whole story
Burt's Bees' has launched its firstTV spot, which opens with a pair of worker bees dropping a tube of Beeswax lip balm -- and … Read the whole story
In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in … Read the whole story
Yahoo has named Lisa Utzschneider as its new SVP of sales for the Americas, replacing Ned Brody, who is taking a new post as … Read the whole story
Following in the footsteps of CBS, HBO, and others, YouTube wants to join the hunt for subscription-video-on-demand business. Read the whole story
A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment … Read the whole story
For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies … Read the whole story
Back in the late summer, BusinessWeek's Felix Galette took a closer look at the hit-factory that YouTube has been creating and why old-guard media … Read the whole story
Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a … Read the whole story
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story