Can a one-off video produced for middle-of-the-night play on a niche cable channel withstand critical scrutiny after it has gone viral? Probably. Once a video like "Too Many Cooks" takes … Read the whole story
With President Obama coming out in favor of strengthening so-called "net neutrality" rules, cable system stocks took a hard tumble on Monday. In midday … Read the whole story
Cable TV industry backed television ad technology developer Canoe Ventures has served its 10 billionth ad impression into national TV programming, the company announced … Read the whole story
National TV networks suffered a slowdown in advertising revenue for the third quarter -- with the first nine months of the year showing networks … Read the whole story
Cord-cutters love TV -- more so than those not looking to break away from traditional pay TV services. Cord-cutters are "more invested in television … Read the whole story
Following the spinoff of its print media business, Tribune Media -- now a station group, content and digital company -- reported strong revenues for … Read the whole story
Developed by creative agency Juniper Jones, the client's first-ever TV spot entitled "Strange Hobbies" touts Delivery.com's four offerings -- grocery, liquor store and restaurant … Read the whole story
When it comes to how Americans ingest news about food, there are six distinct segments based on demographics, psychographics and reported behavior, according to … Read the whole story
Consumer sentiment about advertising dipped to nearly three points on Monday, with the Ad Sentiment Index closing at 96.5, down from 99.1 on Sunday. Read the whole story
For those who cling to the traditional ways of doing business, a discussion with ILOOK's CEO Peter Redford may send shivers down your spine. … Read the whole story
Unilever only considers an ad to be complete when all of it is viewable; when a user willingly clicks it to play; when at … Read the whole story
Quick quiz, sports marketers ... in the two weeks that have now elapsed since World Series game seven, do you remember Rikk Wilde, aka … Read the whole story
With Tumblr's recent video launch, multichannel networks jockeying for YouTube "stars," Facebook, Twitter and others' advanced video products, and the ascension of digital video … Read the whole story