Whose bright idea was it to bring back Bill Cosby for an NBC sitcom? NBC first confirmed this news last January, but provided almost no details. And there's been no … Read the whole story
Thursday night NFL football programming was a boon for the CBS network -- as well as its stations in many demographics -- when it … Read the whole story
"As the people running this [network], we don't own the [TV Guide] magazine, and we don't own the app," says Brad Schwartz, president of … Read the whole story
Mobile video platform Torrential developed the concept for a series about the off-the-field lives of NFL players. Horizon Media brought client Geico on board … Read the whole story
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesday announced the launch of a new video viewability and brand safety technology. … Read the whole story
While traditional ratings for the first-ever televised Hollywood Film Awards missed the mark for CBS, Johnny Depp's somewhat bizarre, apparently intoxicated presentation of the … Read the whole story
"Barefoot is all about fun and giving, so Prank it Forward is the perfect match," Elizabeth Windram, marketing manager at Barefoot Wine & Bubbly … Read the whole story
More than other TV companies, Viacom's young-skewing networks could be the barometer for not only future viewing trends but also subsequent measuring problems.TV ratings … Read the whole story
Mobile marketers are looking for countless ways to interrupt and modify user behavior, in much the way they have in other media for a … Read the whole story
Ads that actually perform functions for users, rather than just interrupt them, bring us closer to realizing the true potential of mobile marketing. CMT … Read the whole story
I always say that it is good to have science fiction and science facts. You need science fiction to dream about what might be … Read the whole story
The first headline is that, to an as-yet-unknown extent and degree of success, "GOP Joins Dems in Using Big Data." Read the whole story
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
Q3 2014 was a watershed moment for branded video, as audiences watched it 2.9 billion times during this timeframe largely because of World Cup … Read the whole story
Unruly says 59.4% of all video sharing come via Facebook, and comScore says three-quarters of all videos are now seen on a site other … Read the whole story