While watching a preview DVD of this Sunday's tribute to Jay Leno on PBS, I wondered: Why isn't this show on NBC? The special, airing Sunday, Nov. 23, plays like … Read the whole story
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investment professionals that will be used on-air by business journalists. Beginning November 20, … Read the whole story
Tribune Broadcasting entered into an exclusive partnership with the native ad specialists at Taboola, the companies are expected to announce Thursday. Per the pact, … Read the whole story
This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey … Read the whole story
At the recent OMMA Audience Targeting conference, I moderated a panel on using data and analytics to more effectively reach audiences on TV. It … Read the whole story
"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story
It's all about the pipes -- whether oil runs through it (the Keystone Pipeline) or video entertainment (pay TV and digital platforms providers). The … Read the whole story
It's not surprising that HBO and Showtime finally announced that they'll be offering subscription services independent of long-standing relationships with cable TV providers. There … Read the whole story