When the broadcast networks chose not to air President Obama's immigration speech, they were just acknowledging what everybody else already knows: Speeches like this are available to watch in a … Read the whole story
Global media consumption rose over six hours per week in 2013 versus a year ago -- with still-surging digital media a main factor. Worldwide … Read the whole story
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
The organization's TV and social channels are running a series of new ads, and behind-the-scenes bloopers. In the ads, the "Guys in Blue" do … Read the whole story
GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish … Read the whole story
Netflix is planning an event about the "future of TV" that will feature partners, "friends" and other folks from networks, movie studios and other … Read the whole story
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience … Read the whole story
The combination of ease-of-use and maniacal need-to-know has resulted in some stunning stats for the brand new NFL Now, which apparently is far more … Read the whole story
NBC's efforts to boost its scripted TV programming have taken another hit with its cancellations of plans for a new Cosby sit-com. Read the whole story
A blogger on the British Econsultancy.com site makes the point that watching a TV ad at all is getting to be a rare feat … Read the whole story
Programmatic video ad platform Videology on Friday announced the appointment of Tim Castree as managing director, North America. Castree joins the ad tech firm … Read the whole story
Up top is the first line of Shirley Ellis' lyrics for the popular, late-1964 classic, "The Name Game." A stanza or two into the … Read the whole story