Craig Ferguson went out with a bang Friday night with a show-stopping musical number that managed to top the week's other late-night finale seen just one night earlier -- Stephen … Read the whole story
Nearly $100 million in advertising revenue is estimated to be spent on premium prime-time video-on-demand offerings, according to VOD/on-demand technology company BlackArrow. VOD is … Read the whole story
Comedy Central's series-ending show of "The Colbert Report" is ending with fanfare. It pulled in a big Nielsen 2.48 million viewers on Thursday night … Read the whole story
He's often called "America's doctor," but it turns out he's about as trustworthy as the wizard of the same name. That's according to a … Read the whole story
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work -- … Read the whole story
It's time once again to ponder the future of YouTube -- the dominant video platform that has laid waste to all comers, from Revver … Read the whole story
When dust accumulates on an object, it loses its twinkle. Although the general form, purpose and value of the object are unchanged, it somehow … Read the whole story
A new to the U.S. marketing company is behind a Mumm champagne video on YouTube where the action on your laptop or tablet screen … Read the whole story
"Viewability" may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its … Read the whole story
When the IAB said advertisers and publishers will just have to deal with a 70% viewability standard until the problem could be solved, you … Read the whole story