TVBlog
Two TV stories in the news lately are great examples of the wide gulf that sometimes exists between reporters in the pursuit of truth and those who wish to quash … Read the whole story
Against the backdrop of weaker fourth-quarter TV advertising spending and viewership, TV networks -- especially cable networks -- added commercial inventory. Cable networks on … Read the whole story
One traditional TV-centric brand is seemingly making a nice extension into a digital stand-alone TV service: WWE. Just under a year after its launch, … Read the whole story
The 3% Conference, a movement focused on building a business case for more women creatives in the ad industry, is now teaming with the … Read the whole story
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in … Read the whole story
The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well … Read the whole story
Is it Super Bowl time already? Here's a look at some of the big game ads. Deflate! Read the whole story
It was meant to be a send-up of a "heartwarming" Budweiser lost-puppy spot that we'll all see in full on Sunday but it outraged … Read the whole story
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Consider SnapChat's new Discover service, which features 11 media partners, including National Geographic, Comedy Central, Cosmopolitan, CNN, The Food Network and ESPN, all of … Read the whole story
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I hate to waste things. I hate wasting time, and I despise wasting money. As an old media guy, I also hate wasting budget, … Read the whole story
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Snapchat this morning debuted its Discover, a new service to let its mostly youngish users get a sampling of content from a variety of … Read the whole story
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Netflix talks big about revolutionising linear television, but it's failing to walk the walk by airing "Breaking Bad" prequel "Better Call Saul" each Tuesday. … Read the whole story
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When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story
