Two TV stories in the news lately are great examples of the wide gulf that sometimes exists between reporters in the pursuit of truth and those who wish to quash … Read the whole story
Against the backdrop of weaker fourth-quarter TV advertising spending and viewership, TV networks -- especially cable networks -- added commercial inventory. Cable networks on … Read the whole story
One traditional TV-centric brand is seemingly making a nice extension into a digital stand-alone TV service: WWE. Just under a year after its launch, … Read the whole story
The 3% Conference, a movement focused on building a business case for more women creatives in the ad industry, is now teaming with the … Read the whole story
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in … Read the whole story
The Economist Intelligence Unit has done a study on behalf of marketing enterprise software company Marketo, Inc., to get CMO perspectives on how well … Read the whole story
Is it Super Bowl time already? Here's a look at some of the big game ads. Deflate! Read the whole story
It was meant to be a send-up of a "heartwarming" Budweiser lost-puppy spot that we'll all see in full on Sunday but it outraged … Read the whole story
Consider SnapChat's new Discover service, which features 11 media partners, including National Geographic, Comedy Central, Cosmopolitan, CNN, The Food Network and ESPN, all of … Read the whole story
I hate to waste things. I hate wasting time, and I despise wasting money. As an old media guy, I also hate wasting budget, … Read the whole story
Snapchat this morning debuted its Discover, a new service to let its mostly youngish users get a sampling of content from a variety of … Read the whole story
Netflix talks big about revolutionising linear television, but it's failing to walk the walk by airing "Breaking Bad" prequel "Better Call Saul" each Tuesday. … Read the whole story
When Facebook announced last fall that its video metrics would be made public, the media began to speculate. Would this data prove that Facebook … Read the whole story