You are more likely to hit commercials these days than actual program content while clicking through the cable lineup at any given time. And now, two separate research studies have … Read the whole story
In a difficult TV marketplace, NBC says it is now sold out of Super Bowl advertising inventory heading into the big Sunday game. NBC … Read the whole story
Benefiting from TV station acquisitions, Meredith's new group of 17 TV stations witnessed strong advertising growth for its fiscal 2015 second quarter. Advertising revenue … Read the whole story
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertising revenue during the fourth quarter sank 6% versus the same period a … Read the whole story
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
The National Football League is hoping that a startling new PSA, set to air in the first quarter of the Super Bowl, will get … Read the whole story
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
Dairy farmers and other members of the industry, plus veterinarians, scientists and nutritionists, are being recruited to use social media to spread the positives … Read the whole story
Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. … Read the whole story
Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells "Marketing Daily" that the company decided on the longer form because "we felt … Read the whole story
For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento … Read the whole story
Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released … Read the whole story
Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone … Read the whole story
Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg … Read the whole story
Thank social media for providing potential Super Bowl advertisers with preliminary audience testing. GoDaddy's edgy spot "Lost Dog" just got the axe because of … Read the whole story
Helbig is one of YouTube's stars, a vlogger whose "It's Grace" has 2 million subscribers and 150 million views. She's otherwise found all over … Read the whole story
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays … Read the whole story