AMC plans to turn the final half-season of "Mad Men" into a nationwide cultural event. No less than eight cultural institutions in three cities are planning "Mad Men"-related events and … Read the whole story
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
Longtime Scripps Networks Interactive senior advertising executive Steve Gigliotti has been promoted to chief revenue officer. Previously, he headed advertising sales at the network … Read the whole story
DirecTV raised revenues in its fourth quarter by 4% -- mostly from gains in its U.S. business. Company revenues were at $8.92 billion, with … Read the whole story
In the wake of NBC's suspension of Brian Williams, ABC's "World News Tonight" made some gains against the "NBC Nightly News" -- but hasn't … Read the whole story
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, with overall international ad revenues higher by 7% to $433. Both lifted Discovery's … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds … Read the whole story
"We want to get to a younger generation who are our future customers, employees and business leaders [and] foster excitement about STEM," CMO Kathy … Read the whole story
Victoria's Secret's digital engagement increased 144% as promotion for the first-ever Victoria's Secret Swim Special ramps up. The special will air on CBS on … Read the whole story
180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their … Read the whole story
This is a sweet little experiment that took place in Canada recently. Kleenex created a package of tissues that can be split in half … Read the whole story
Eliminate the middleman and you'll save money and be quicker to market. TV-wise, look at all the stand-alone, cloud-based digital start-ups: Sling TV, CBS … Read the whole story
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a … Read the whole story
As the UK leads the world by hitting an equilibrium between digital and traditional advertising spend, it's worth noting that digital's more rapid growth … Read the whole story
I love The Oscars. Every year, for a few hours, we get to celebrate the best of the film industry and peer inside the … Read the whole story
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story