In past years, when I wrote morning-after columns in which I reviewed the Oscar hosts, few columns received more passionate responses in greater numbers. If I praised them, I got … Read the whole story
Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. The statistical technique will be used "to mitigate ratings … Read the whole story
With lots of different TV screens and devices out and about, there are many ways to access video -- especially when it comes to … Read the whole story
Crown Media Holdings -- home of the Hallmark Channel -- went in the opposite direction of most bigger cable network groups in its most … Read the whole story
Consumers who are suing Hulu for allegedly violating their privacy are asking the judge to reject the company's contention that it didn't know that … Read the whole story
The Academy Awards ... time for us to marvel at the red-carpet spectacle of size 2 actresses shoehorned into impossibly complicated dresses. Aware that … Read the whole story
Word-of-mouth reached its second-highest levels in about 18 months at the end of the two weeks following the Feb. 1 game, the period during … Read the whole story
The company, which makes and sells pleasure objects, bedroom accessories, intimate apparel and massage candles and oils, touts the film as a first-ever mainstream … Read the whole story
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story
The automaker is represented at the Daytona 500 by Jeff Gordon and Jimmie Johnson with Hendrick Motorsports and Kevin Harvick. The new advertising spots … Read the whole story
To be frank, TV Everywhere may be just TV Somewhere. In any event, it isn't ubiquitous; not what traditional TV executives want to see … Read the whole story
No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience … Read the whole story
YouTube Kids, the new app coming Monday, is interesting in itself, but it seems it could be the start of a bigger move to … Read the whole story
Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now … Read the whole story
John Green, of the VlogBrothers channel, recently essayed about a single oft-quoted line from his 2008 book, "Paper Towns," that's taken on a life … Read the whole story
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story