A post-Oscar analysis of comments posted on social media during the telecast reveals that many people seem to like it when the stars speak out. Last night's Oscars seemed particularly … Read the whole story
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story
While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story
Dish Network was hit with a net loss of subscribers for the fourth quarter of 2014 -- a reversal of a slight gain a … Read the whole story
Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads … Read the whole story
On Oscar night, Dove plans to push back against the standard onslaught of superficial -- and mostly female-focused -- scrutiny. The #SpeakBeautiful initiative builds … Read the whole story
To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and … Read the whole story
"The changing dynamics of families greatly influenced HomeAway's new global campaign and platform," HomeAway CEO Mariano Dima tells "Marketing Daily." Our goal is to … Read the whole story
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagement. As a result, ABC moved from 55th place to 8th on the … Read the whole story
KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable … Read the whole story
Pick up and move to a bigger market if you are with a sports team. That's a key way to lift the value of … Read the whole story
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango … Read the whole story
The Diffusion Group's Joel Espelien says the explosion of content, on TV and online, might result in a weird disconnect: How soon before new … Read the whole story
Apple ran the advertisement "Make A Film With iPad" during the Oscars Sunday, highlighting fifteen students from the Los Angeles County High School for … Read the whole story
According to a custom survey by Nielsen with Essence, African-Americans consume more content, engage and connect, than other groups on all fronts, through various … Read the whole story
CIMM (the Coalition for Innovative Media Measurement) just announced a new committee on Children and Teens' measurement that is tasked "with the goal of … Read the whole story
In 2015, we're expecting to see video making a stronger impact in the mobile space. Here is a look at the ways video is … Read the whole story
Have you ever tried to explain what you do for work to your relatives? Read the whole story
Not everything was awesome for Lego last night -- the company could have done with a nomination for "The Lego Movie" -- but that … Read the whole story