Nickelodeon promised a robust (and presumably expensive) commitment to program production in the coming year as the kids' content empire held the first upfront presentation of 2015 Wednesday in New … Read the whole story
Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan … Read the whole story
Fox Networks Group has named Joe Marchese president-advanced advertising products, a new position overseeing all non-linear TV advertising products and services inside Fox. The … Read the whole story
TV station group owner Media General posted strong fourth-quarter and full-year revenue growth from higher political advertising revenues, pay-TV subscriber fees, digital revenues, and … Read the whole story
ITN Networks, which aggregates TV audiences to create customized national "networks" for advertisers, has struck a deal with Nielsen Catalina Solutions, giving it access … Read the whole story
Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year … Read the whole story
Stronger-than-expected advertising revenues at AMC Networks were posted in the fourth quarter, due to its original programming. "The Walking Dead" is a big factor … Read the whole story
An online site operated by the Boy Scouts of America as part of a sweepstakes didn't comply with the ad industry's self-regulatory guidelines, the … Read the whole story
A story in the Feb. 25 edition of MediaDailyNews ("Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study … Read the whole story
An article published in Media Daily News on Thursday, February 26, 2015, titled "ITN Taps Nielsen Catalina Data for Ad Sale," contained incorrect figures … Read the whole story
Russian clown Oleg Popov, also known as "the Sunshine Clown," is the perfect example of someone who made his work his play and his … Read the whole story
Mike's Hard Lemonade launched an animated TV spot that tells the story of the brand's inception. It was founded back in 1999, so I … Read the whole story
Wieden+Kennedy Amsterdam launched a 30-second black-and-white ad starring NBA star Blake Griffin. Running in Italy and France, the spot promotes the latest Jordan brand … Read the whole story
Nielsen plans to utilize several new statistical methodologies across both local and national measurement services. Since the announcement, Nielsen has received quite a lot … Read the whole story
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a … Read the whole story
There are stats out there that say nearly 28% of users have some sort of ad blocker installed, a percentage that has spiraled by … Read the whole story
The lines between what we watch on TV, desktop and mobile devices continue to blur, with audiences consuming video of ever-increasing quality at greater … Read the whole story