The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender "co-viewing" in the coming year. "Co-viewing" … Read the whole story
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story
Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 … Read the whole story
After a rough fourth-quarter advertising market, Discovery Communications is seeing better results in the early going for 2015 -- which has been surprising. David … Read the whole story
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused … Read the whole story
Rube Goldberg contraption promotes love for science. Order Bud Light with one finger tap. Let's launch! Read the whole story
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will … Read the whole story
As I was watching this year's Academy Awards broadcast, I had to ask myself, is it this excruciatingly boring every year? Then I remembered … Read the whole story
This week marks the debut of the Acumen Report, our annual study on consumers and their media habits. This year we explored 13- to-24-year-olds … Read the whole story
Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV … Read the whole story
Far from dying away, television reaches 95% of the British population for an average of nearly three and three-quarter hours every day -- two-thirds … Read the whole story
At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But … Read the whole story