The success of Fox's "Empire" is the top story of the network television season. How well is "Empire" performing? It's not just the ratings, which are spectacular, but the way … Read the whole story
TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of … Read the whole story
For its fiscal 2014 year advertising as a whole, Tribune Media revenues were up 3.3% to $1.34 billion, with increases in political advertising revenues … Read the whole story
Fox's "Empire" drama continues to show astounding growth in key TV ratings. For its ninth consecutive outing, 18-49 viewership was up -- now to … Read the whole story
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story
Hotels.com launched a 30-second spot, along with a series of 15-second vignettes, as part of its "The Obvious Choice" campaign. Captain Obvious returns as … Read the whole story
Rare that any established TV network makes wholesale executive changes. More often than not, stuff comes in dribs and drabs. That said, sometimes the … Read the whole story
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the … Read the whole story
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4, 2011 to seven billion hours as of … Read the whole story
The new PGA Tour iPad app is a golf geek's dream. Imagine Strat-o-matic Golf. It's also one of those rare second-screen apps that may … Read the whole story
TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technology that lets retailers and brands entice consumers with videos and convert them … Read the whole story
The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with … Read the whole story