I hardly know where to begin with this review of this new NBC comedy series called "One Big Happy," premiering tonight, March 17 at 9:30 Eastern, so I'll begin at … Read the whole story
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" … Read the whole story
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
Time Inc. is continuing to roll out digital content hubs in new verticals, with the launch of Mimi, a new site that aggregates fashion-related … Read the whole story
The trio touts the cars by articulating "old wives tales" about diesel, pretty much hitting all the consumer perception pain points: that diesels are … Read the whole story
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
There won't be a Hollywood ending for National CineMedia and Screenvision after all. The country's two leading cinema advertising networks are canceling their merger … Read the whole story
No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean … Read the whole story
With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story
The marketing firm monitored social media -- largely Facebook and Twitter -- to determine whether social sentiment can indicate a "perfect bracket." Other predicted … Read the whole story
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
Everyone is getting into the original content game, including E! network. "The Royals" is the cabler's first scripted effort -- and it is a … Read the whole story
Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this … Read the whole story
With the final seven episodes of "Mad Men" about to launch on April 5, I recently went back to rewatch the first season of … Read the whole story
I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the … Read the whole story
This is one of those news items that makes you scratch your head and wonder, "Wait, they weren't already doing this? What's wrong with … Read the whole story