Only 45 nights remain until David Letterman calls it quits on May 20. And yet there has been near-zero buzz about this approaching milestone, and there seems to be no … Read the whole story
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
Programmatic TV proponents now have at least one case study they can point to when backing up the budding industry. Ritani, a jewelry company, … Read the whole story
As social and video trends converge, Twitter is determined not to be left out of the resulting revolution. The company is rolling out several … Read the whole story
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
The Publicis Groupe media agency network has launched a new network called Blue 449, and its cornerstone is the rebranded Walker Media. The new … Read the whole story
U.S. advertising spending didn't exactly explode last year, but it wasn't totally flat either. It saw 0.7% growth from $140 billion in 2013 to … Read the whole story
Marketers should think twice before discounting the influence of Baby Boomers, who still control 70% of all disposable income in the U.S. Their embrace … Read the whole story
In its new role as Official Snacks of MLS, the company will activate across all media for its cookie, candy, cracker and gum brands … Read the whole story
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.com. It features the kind of short video content people like to share … Read the whole story
State Farm agents have some interesting stories to tell. Sadly, they can never finish because they are always called off to help clients tackle … Read the whole story
Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath … Read the whole story
The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social … Read the whole story
"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting … Read the whole story
Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the … Read the whole story
People can stop wondering whether "real" television programming will escape the multichannel bundle and find its way to U.S. homes through online streaming services. … Read the whole story
Often times, new and ostensibly improved research makes people think they are getting closer to the "truth," when they are actually getting farther away. … Read the whole story
Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce … Read the whole story
Should we advertise as part of the NCAA Men's Basketball Tournament? That's the question I recently heard that got me thinking. Why would a … Read the whole story
John Hendricks, who founded cable's Discovery Channel in 1985 and built it into an empire, just launched CuriosityStream, an online documentary and non-fiction Website … Read the whole story
Among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad … Read the whole story
Brands and publishers are increasingly turning to online video advertising across multiple screens to earn the attention of users and monetize content. While the … Read the whole story