The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a … Read the whole story
Former Google executive David Jaye has been named chief marketing officer of NBCUniversal's The Weather Company. Jaye will have marketing, creative and social-media responsibilities … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story
For the second year in a row, the Atlantic 10 conference has teamed up with national branding agency 160over90 to raise the conference's awareness … Read the whole story
The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story
"Your TV show sucks. I mean, it really sucks. And my friends think so as well. What are you going to do about it?" … Read the whole story
The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big … Read the whole story
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
After a beta test, Vessel debuted today with an idea that is more audacious than it sounds at first. It expects millions of users … Read the whole story
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story